Serverscores.com Why your server speed matters!

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	ServerScores is a free service provided by Bulldoza Limited which can give an indication of how quickly your server responds to requests and how quickly your webpages load. A fast server and quick page loading times can reduce Search Engine Marketing ‘SEM’ costs (in particular Pay Per Click advertising costs ‘PPC’) and may help improve search engine rankings. Depending on the amount spent on SEM a small percentage reduction in costs could make an investment in a fast server and infrastructure a very worthwhile. We provide this service free of charge and our important terms of use (which you must agree to before use) can be viewed here.



	Using ServerScores.com couldn’t be easier! Simply type the address of your server and/or webpage into the box on the homepage e.g. WWW.serverscores.com Then select the physical location of your server (either US or UK) If you would like us to send you a periodic email with updated load times then fill in your email address and select a weekly or monthly update. Then click the button marked ‘Test Your Server Speed’ After a few seconds you will receive a message showing you the time it took for your server to respond and/or the time it took for your webpage to load. It’s as simple as that!


	Why Server Speed Matters The speed at which your server responds to requests for information and how quickly it takes for web pages to load can have a very significant effect on the overall performance of your website. Web users are becoming less and less inclined to wait for slow loading websites and webpages and so a slow website may mean that valuable customers become impatient and go elsewhere. In addition page load times and server speed are also a factor which is used by some search engines to calculate Pay Per Click (PPC) advertising costs. For example Google takes page load times into account when calculating landing page quality and consequently your Quality Score. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). Whilst there are many factors which can influence how quicky a webpage loads (user's choice of browser, connection speed, operating system, age of pc etc.) a webpage will never load quickly if the server it is on cannot deliver it quickly. Unlike say a user's choice of browser, making sure your server can deliver webpages quickly is also one of the factors that you can directly influence in your cloice of hosting/server provider. ServerScores.com has teamed up with Peer1 and ServerBeach and their SuperNetwork. SuperNetwork is a powerful network backbone built for customers who want maximum uptime and faster connections.

Why Server Speed Matters